Brookfield7

All content, of both the original Brookfield7.com and this blog, is written from my point of view and is my opinion. I believe it to be accurate at the time it is written. ~ Kyle Prast, Brookfield resident since 1986

Wednesday, March 13, 2013

25 new homes proposed for Linfield Crossing resubdivision

Photo taken from Red Mill parking lot on Tulane
Up to twenty-five new single family homes are proposed for southeast Brookfield on the former Linfield Elementary School site*.



If the re-subdividing of the 6.539 acre site is approved, it will be called Linfield Crossing, and so far, it seems like a good fit for the existing neighborhood.

If this is of interest to you, there will be a Public Information Meeting, conducted by city staff, from 6:30 pm to 7:30 pm on Wednesday, March 20th, at Brookfield City Hall. Kevin Anderson of Neumann Companies--the applicant--indicated, "Lot purchase packages on the lots may range from $350,000 to $325,000."

A Public Hearing will be held on Tuesday, April 16, 2013 for 7:45 pm at Brookfield City Hall. The parcel is presently zoned R-3, single family with a Conditional Use overlay for the school. The zoning will need to be changed to solely R-3.

Take a look at the Concept Plans: Aerial View, Dwelling Locations, and Frequently Asked Questions Page


The Linfield School site is located just north of Greenfield Ave. between Elm Grove Road and Chester Street, with Tulane Street on its northern border.  It once was part of the Elmbrook School District but was closed in 1984. It sat empty until Heritage Christian Schools rented the school in 1989 and eventually purchased the property for just over $1 million in 1997. Heritage moved out a few years ago and the property has been up for sale since then. The expense of asbestos removal put a stop to re-purposing the building.

The Linfield Crossing proposal calls for the razing of the school building and subdividing the acreage into about 25 single family lots in the Kinsey-Garvendale subdivision  That subdivision was originally recorded in 1929, and predated the incorporation of the City of Brookfield in 1954. Before Lindfield was built, students in this area attended Shady Nook School on 124th and Greenfield.

Incidentally, the Kinsey - Garvendale land was once owned by the late Alderman James Garvens' family and the Kinseys. Kinsey Park, on Elm Grove Road and Kinsey Park Drive is named after the Kinsey family, who set that land aside as a bird sanctuary.

Kinsey-Garvendale, with its smaller lot size, was set up to be a more affordable alternative to neighboring Sunnyside (where I live), where lots are at least one acre or more. The Kinsey Garvendale subdivision lots were originally platted much smaller than they are today and had an alley for garage access, but with each home needing its own septic system and well, these small lots were not appropriate. So they reconfigured them, sometimes combining 2 to 3 lots to make one. This is why Linfield Crossing is called a re-subdivision.

Brookfield does not have much new, build-able land. If Linfield Crossing is approved, the new residents will find the area, as we do, a very convenient location: close to shopping, the interstate, downtown Milwaukee, etc.

*Thank you Aldermen Lisa Mellone and Renee' Lowerr for sending out the Lindfield Crossing information.

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Sunday, January 06, 2013

Greenfield & Moorland Walmart Public Hearing, 6 pm Monday, Jan. 7, 2013

Brookfield District 7 Aldermen Lisa Mellone and Renee Lowerr sent out this email to alert Brookfield residents of New Berlin's proposed Walmart store Public Hearing:

"This email serves to inform you of a Public Hearing that is scheduled for Monday, January 7, 2013 at 6 p.m. at New Berlin City Hall, 3805 S. Casper Dr. for the newly proposed Walmart development which will replace the Charcoal Grill currently located near the southeast corner of Moorland and Greenfield roads. Please note, this is a NEW BERLIN proposal not Brookfield, and only New Berlin officials have authority on whether this project moves forward. However, any citizen is able to attend any municipal public hearing and you do not have to be a New Berlin resident. If you would like to find out more about this proposal then I encourage you to attend. No action will be taken by the New Berlin Plan Commission until February 4, 2013."

Thank you Lisa and Renee.

Let me repeat, this is NOT a City of Brookfield proposal; it is a City of New Berlin proposal, so do not contact your Brookfield officials or representatives about this. Only New Berlin has the authority to move this project forward or stop it.

The proposed Walmart would be on the south side of Greenfield Avenue, west of Highland Memorial Cemetery (I guess those neighbors won't complain), which makes it IN New Berlin, not Brookfield. It will be on the site the Charcoal Grill currently occupies. There is one homeowner on the edge of the proposed store property, marked as R-5 on the maps, the one east or right of the other R-5, which is a house owned and rented out by the cemetery, according to New Berlin Now. Other than the east R-5 there are no other privately owned and occupied homes near the store frontage.

This Walmart proposal would be for a 24 hour store with pharmacy and groceries. Should the proposed Walmart be approved, the current Walmart, on National and Moorland, which is the closest store to our area, would be closed.

Walmart
Contact Information Developer
Jim Frayn
Manhard Consulting Ltd.
Vernon Hills, IL 60061
Ph: (630) 925-1206


New Berlin City Staff
Nikki Jones
Community Development Department - Planning
Ph: (262) 786-8610 ext 2503
Email: njones@newberlin.org

New Berlin City Hall's address is 3805 S. Casper Drive. Casper tees into National Ave., west of S. Moorland Road. (City Hall then is north of New Berlin's Fire and Police Departments which face National Ave.)

More Reading:
New Berlin Now: Woman's quiet New Berlin home could be surrounded by Walmart
JSOnline: Walmart proposes supermarket, discount store for New Berlin
City of New Berlin Development Project Page

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Sunday, November 18, 2012

Welcome Trader Joe's, just in time for Thanksgiving

The new Trader Joe's in Brookfield opened on Monday,  Nov. 5th, and I breezed in after 7pm to find the parking lot jammed and the store packed. Guess people are excited to have another Trader Joe's in the area! And since Thanksgiving is fast approaching, customers will welcome their specialty foods, such as precooked turkey and turkey gravy. I understand their seasonal offerings are not to be missed.

Trader Joe's, known for good quality, healthy food at great prices, gives shoppers lots of choices. (I picked up a 12oz can of Dark Sumatra coffee today for $5.99. I'm interested in how it will stack up to my current favorite Sumatra from Alterra.)

But Trader Joe's also celebrates appointing their stores in a delightfully low-tech way. Their store signs are black boards with colorful chalk captions and prices. They don't have conveyor belts, but rather all wood check out stands. Bringing your own bag is encouraged, though they will give you one if you need. And when a cashier needs assistance, they ring their ship's bell!

Each store has its own unique design flavor, in fact, Trader Joe's loved the fact that the building site wasn't perfectly rectangular. Our Brookfield store features a bit of flower power and murals of local attractions such as the Dousman Inn on Pilgrim Road, the old train station at Brookfield Junction on Brookfield Road, Miller Park stadium and more.

Since I have been pushing for a Trader Joe's for years, even before it was an option for Underwood Crossing, you can imagine my delight in having this store within hiking distance of my house. I suspect I will still be using Aldi and the Elm Grove Sendik's for many purchases, but Trader Joe's will be a welcome addition to my favorite shopping spots.

Check it out!

Past Posts:
Hope things go well for Target / Trader Joes: Public Hearing, Jan. 2012
A Whole Lotta Diggin' Goin' On in SE Brookfield Aug. 24, 2011
Brookfield's proposed Target Store Public Hearing: Dec. 7, 2010 7:45pm, UPDATE and maps
Can it be? A Target in Brookfield? How about a Trader Joe's too? March 12, 2010
In Praise of Aldi's AND Trader Joe's: Wish We Had Both! June 4, 2008




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Friday, August 24, 2012

New Elm Grove Culver's is hiring: Saturday, Aug. 25th Noon - 4pm

Elm Grove's new Culver's restaurant is conducting interviews at their new location on Bluemound Road on Saturday, Aug. 25, 2012, from noon to 4pm. Or as Culver's would say, "Come join our True Blue Crew as a Team Member!"

If the major road construction on Bluemound Road, just east of Pilgrim Road and westward, has kept you from the area, you might not have realized a Culver's sprang up from the rubble of the razed UNO's restaurant this summer.

It has been fun to watch the building progress. I snapped the above picture on Aug. 9th; they are now working on finishing the exterior.

The new Culver's is on the northeast corner of Pilgrim and Bluemound, just east of Baker's Square. (Brookfield Square is on the opposite southwest corner.)

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Wednesday, May 23, 2012

Job Fair for Brookfield's new Target store: May 24 - 26, 2012

The new Target Store at Underwood Crossing is progressing nicely: the parking lot is underway, the lights and signs are going up, landscaping is going in. Things look good for a July opening, and as the banner sign states, it's now time to hire the staff. 

The Job Fair will take place at the Country Inn & Suites Hotel on Moorland, just north of Greenfield Ave. in Brookfield this Thursday and Friday from 11:30am to 6:30pm and on Saturday from 9:30am to 4:30pm. The sign states application can be made in advance on their website.

Speaking of progress, Trader Joe's has obtained their permit and work appears to be starting on that site on the northeast corner. Trader Joes should be open by October.

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Saturday, March 31, 2012

Schellinger sinks to new low in campaigning: misleading literature, Vote Renee Lowerr!

I didn't think Tom Schellinger could surprise me anymore with the lengths he would go to win an election, but I was wrong! First, he has his ubiquitous generic Vote Schellinger signs that come out every spring election season, some that still bear the stickers from his run for Assembly rather than Alderman.

When he ran for mayor in 2006, he declined taking part in the candidate Q&A forum our neighborhood hosted, but then showed up, while in progress, expecting to be given time to make a speech and avoid any questions!

In 2008, when running against Renee' Lowerr (to regain his lost Aldermanic seat) he violated campaign sign rules by planting 5 signs on one lawn across from our polling place. One homeowner in the area said he did not ask permission. That stunt prompted me to write Shame on you, Schellinger: illegally placed signs.

But this time, Tom Schellinger has gone too far, in my opinion. He has distributed very misleading campaign fliers, inferring his opponent Renee' Lowerr voted for controversial measures on the council before she even became an alderman!

The first side of his flier just says, Vote Schellinger, but then adds, Republican Alderman for District 7. Never mind spring elections are supposed to be non-partisan races.

I called our Waukesha County District Attorney Brad Schimel about this and the misleading information included on Schellinger's flier. When I mentioned the candidate was Tom Schellinger, he did say "I am used to hearing his name... he does seem to run for everything." Schimel said it is a violation to knowingly put in false information on campaign literature, but proving it is the problem. He then added, it's kind of unethical to put in party affiliation, but it is not against the rules. These elections are supposed to be non-partisan. Yet Schellinger touts his Republicanism on both sides of his flier. On the back side, he infers Lowerr is not Republican by stating, "Vote for a Republican Alderman..." May I say that I will be; I'll be voting for Renee' Lowerr.

While it is true that it is difficult to prove someone is willingly trying to mislead the voters, I would like to at least share some of the facts surrounding the 3 development issues he raises on the back of his flier. Then you, the voter, can decide for yourself.

Issue 1 - Fire Station 3: Schellinger states, "Fire Station 3 was moved out of District 7. A move I would have voted against. In an emergency every second counts! I support tornado warning sirens."

To me, this infers Renee Lowerr voted for or supported the move, except for the fact she was not elected to the Council until April 1, 2008! The move was voted on Oct. 3, 2007. Alderman Lisa Mellone (she defeated Schellinger in 2006) voted no. Since this was BEFORE Lowerr was elected, our other District 7 Alderman was Mike Franz. He voted FOR the move. It was no wonder I blogged, "Sadly, my other district 7 alderman, Mike Franz, voted yes. Yes, to his own district 7 residents soon to have the longest EMS response times in the city. I sure hope someone is considering running for district 7 alderman next spring. We need another alderman who will represent US and our interests."

Renee' Lowerr was at that fire station council meeting and emailed me this report: "The meeting was well attended by mostly Greenfield Heights Residents... I believe that I [Renee Lowerr] was the only resident East of Calhoun that spoke about re-considering their Fire Station move vote & rebuild at current location [on Moorland]." And I am happy to report that Renee Lowerr did step forward the following spring to run for Alderman and won... against Schellinger.

Issue 2 - The former Sentry store, now vacant lot on Calhoun and Greenfield: Here Schellinger writes, "Alderperson Renee Lowerr helped derail this development on Calhoun and Greenfield costing the city thousands of dollars in tax revenue and robbing the neighborhood of the convenience of walking to shops, restaurants, and other services. Was it because Renee's back yard is located right along the lot line?"

Now, it is true that Renee' Lowerr filed a protest petition against the first Deer Creek Plaza shopping mall plan at that location, not because it was in her back yard, but because it was of that Modified Suburban Overlay design that placed the store in the front of the lot and the parking at the back. This was in 2003, 5 years BEFORE Lowerr ran for Alderman and won. This MSO arrangement was objectionable to the neighbors living along the lot line because it put the public in such close proximity to their private property, unlike the former Sentry with its loading dock at the back. Incidentally, the developer wanted to build it in the traditional design; the city was the one mandating the 2020 Master Plan MSO.

Renee got a vast majority of her neighborhood to sign the petition, presented it to the Common Council, and the Council voted to REJECT that plan 11 to 1. Tom Schellinger was one of the votes that voted AGAINST it, thus "derailing" that development. Renee' Lowerr became legendary for she was one of the first people to fight City Hall over unwanted development and win.

Please note that this neighborhood built or bought their homes with the Sentry grocery store in their backyards. Again, it wasn't the development that was a problem, it was the configuration of the MSO with public parking so close to their lot lines.

Another plan was brought forward, with some expensive options, but the developer couldn't afford to build it for the rent estimates. In June of 2005, the developer came forward with a more modest plan, but the Plan Commission wouldn't approve it. There was something on the Common Council Agenda and approved in Dec. 2007 for the strip mall, this time in the traditional configuration of stores in back/parking in front. From the Council Minutes: "• P.C. #3: JBK Properties, Inc., for approval of new plan and method of operation for construction of two buildings...retail space...at the NE corner of S. Calhoun Road and W. Greenfield Avenue...Deer Creek Plaza."

Renee Lowerr was in favor of those other strip malls in her backyard. She was not alderman at the time. If we are pointing fingers, I think the Plan Commission, with their extras, and the 2008 recession are really to blame. I referred to this project in Another planned Brookfield project falls through in 2009.

Issue 3 - The Target Store at former Quebecor site on 124th and Bluemound: Schellinger asks, "Would you want this massive Target store in your backyard? As long as it was not in her own backyard, Renee Lowerr thought so! She voted to put it in someone else's backyard." Schellinger's statement here shows how out of touch he is with this neighborhood, because most residents actually are in favor of the project.

First of all, Renee Lowerr wasn't even an alderman when this project was originally approved over 6 years ago. Since then, Alderman Lisa Mellone, and Alderman Renee Lowerr (when she was elected) have worked in cooperation with the Columbia Gardens neighborhood that adjoins the development. (Photo depicts Columbia Blvd. with development on left and neighborhood on right.)

But even before Lowerr was elected, when the neighbors met at a Plan Commission meeting in 2006, "they were in favor of the property being redeveloped". They did have concerns: #1 restricting development traffic from their neighborhood, #2 keeping the berm on Columbia, #3 preference to condo over apartments and #4 "fear that the retail will remain vacant due to the glut in the retail space already available in Brookfield."

Fast forward 6 years to the present, and those concerns have been eliminated or dealt with: #1 development traffic cannot enter directly into the neighborhood, #2 the berm is being kept and in fact, enhanced, #3 there are no more apartments or condos included in the project, and #4 the retail involved here is very popular: Target and Trader Joes. The 3rd largest retailer has something to do with home goods/products, but has not been announced yet.

As for the accusation that Target is in these resident's backyards, not so. I drove down Columbia Blvd. to see for myself. (Above photo was taken closer to Bluemound on Columbia. Use tan area, where water main excavation was done, as a reference point.) There are 5 homes facing the street adjoining the project (to the left of the street) So there is the street, then grass, then sidewalk/bike path, a berm with trees (more evergreens are to be planted), then parking lot space, and finally the Target store side! And not one Vote Schellinger sign. Wouldn't you think if these people were so upset with their current aldermen they would be supporting their old one?

His last salvo is "Our current Alderpersons are in alignment with developers as long as it's not in their own backyard. Are they representing District 7?" He then urges you to vote for NEW leadership, vote for a Republican...

Don't these statements make it seem that Schellinger opposed development that residents were opposed to when he was an alderman? Well, that certainly is not true if you look at his record.

A quick Google to some past issues I was following show he voted for Capitol Heights, a real heart breaker for District 2. When I voiced my concerns to him over adding 2 restaurants and 2 stores in the parking lot of Brookfield Square, creating more traffic on Bluemound and Moorland in his district, his reply was, You should see the traffic in Europe! He voted in favor of the Gateway corner buildings of Brookfield Square, which was a TIF #3 district by the way. (So much for his concern about lost tax revenues at Deer Creek Plaza on Calhoun and Greenfield from Issue #1.)

How about development approvals since he was voted out of office? Lisa Mellone and Renee Lowerr voted against the Hooters. Before Lowerr was elected, Lisa Mellone opposed the over-sized Fountain Brook Crossing on Moorland and Greenfield. (I also objected.)

And what about the implication that neither one of our aldermen, Lisa Mellone or Renee Lowerr are representing the residents in our District 7?

Here I will take you back to the year 2004. Area residents near Kinsey Park strongly objected to the prospect of the Greenway Corridor bike-path/road--cutting through our small, park and woods. This path literally was in one resident's back yard! Tom Schellinger was our Alderman at the time and also Chairman of the Greenway Corridor. He wanted the trail; residents did not. We organized, and having heard of a woman in the 6th district who fought City Hall and won in 2003 (that was Renee Lowerr), we had some hope of succeeding.

After a lot of hard work holding neighborhood meetings, leafleting the neighborhood, writing letters to the editor, contacting all the aldermen and Park & Rec members, circulating petitions, and speaking before the park department and Common Council, we prevailed with a narrow 7 - 6 victory. As with Lowerr and her protest petition, we weren't sure of Schellinger's support the night of the vote. Schellinger very reluctantly sided with our neighborhood.

So why all this about Schellinger? Because I value hard work. Renee' Lowerr and Lisa Mellone take their job as Aldermen very seriously. They respond to resident questions and complaints. They work with developers and neighborhoods to make sure zoning is followed and resident concerns are addressed. They represent us. And they work well together.

I can't say the same for Tom Schellinger. He can't even be bothered to fill out a candidate info sheet or make sure his signs have the proper office listed on them. The Patch did an article on Aldermanic Election: Challenged by Schellinger, Lowerr Focuses on Development, and he "did not make himself available for an interview"! It seems he is always looking for a short-cut, the easy way out. And that is about how devoted he was to his job as Alderman in the past.

In 2008 I wrote this about Renee' Lowerr in my ballot picks post: "Very energetic, hard worker, and I think will be sensitive to neighborhoods regarding development since she had her own NIMBY experience." My opinion hasn't changed. She has my enthusiastic support this time. I hope she has yours as well.

Incumbents are not noted on our ballots. Schellinger is first, then Renee Lowerr.

Past Posts:
Mayoral Q&A a SUCCESS, and a SURPRISE! 2006
Shame on you, Schellinger: illegally placed signs 2008
What a heartbreaker! Mayor breaks tie to move fire station #3
Another planned Brookfield project falls through (Deer Creek Plaza, another revised version approved)
The good old boys: desperate to protect their power ("council blindly approves everything that comes along... Schellinger...stated regrets for approving Capitol Heights")
Oh goodie! More traffic, water guzzling restaurants, and another specialty grocer... 2005
Connectivity will make neighborhood streets a racetrack Oct. 2006
Brookfield's proposed Target Store Public Hearing: Dec. 7, 2010, UPDATE & Maps
Hope things go well for Target / Trader Joe's Jan. 2012 post on Neighborhood meeting
Come back, Lisa Mellone, District 7 needs you!
How about merit pay for aldermen?
"...since Lisa Mellone replaced Tom Schellinger in 2006, we finally have an active voice at City Hall and someone down here who will look into and act on a problem. Lisa devotes a lot of time and effort toward being an alderman."


Posts from this election cycle:
Conflict of interest? Schellinger for County Supervisor & Brookfield Alderman with left-over Schellinger for Assembly signs
Voter guide to conservatives on southeast Wisconsin ballots

BrookfieldNOW: Brookfield 7th Aldermanic District Voter Guide
Brookfield Patch: Renee Lowerr Profile
Brookfield Patch: Tom Schellinger I'll save you the trouble. He "Did not respond"
Aldermanic Election: Challenged by Schellinger, Lowerr Focuses on Development

Links: Practically Speaking, Fairly Conservative, RandyMelchert, Betterbrookfield, Jay Weber, Vicki McKenna, WisPolitics Quorum Call, Wisconsin Reporter, CNS News, Mark Levin, Breitbart BigGovernment, The Heritage Foundation

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Tuesday, March 20, 2012

Elmbrook Candidate Forum & District 7 Info meeting: Thursday, March 22, 2012

There are 2 important meetings in Brookfield this week, unfortunately, both are on the same day: Thursday, March 22nd at 7pm.

The Elmbrook Board of Education Candidate Forum takes place at 7pm at the Elmbrook Administrative Offices at 13780 Hope Street in Brookfield. (From Capitol Drive, take Lilly north a few blocks to Hope Street. The Administration building is just east of the intersection.)

This is a great opportunity to learn about the 4 candidates running for the 2 board positions on the ballot. Incumbents Jean Lambert and Meg Wartman will face opponents Paul Byrne and Lynne Thomas, respectively, on April 3rd.

Though I am a supporter of both Jean Lambert and Meg Wartman, I do plan on attending the Candidate Forum to get a better sense of each candidate's position on important issues such as 4K, school closings, and open enrollment.

Remember, all voters in the Elmbrook School District vote for both the At-Large and Area IV seat candidates, regardless of where you live in the district. Look for a future posting on my findings.

Elmbrook incumbents face challenges

Also on Thursday is a Brookfield District 7 Info Meeting at City Hall, from 7-8pm. (Now this is the meeting I would much rather attend!)

This meeting is hosted by District 7 Aldermen Lisa Mellone and Renee' Lowerr. I call these two Aldermen my Dynamic Duo. They really do a great job of informing their constituents here in the southeast corner of Brookfield through info meetings such as this one and by working closely with neighborhoods and developers to ensure a better outcome. Underwood Crossing--Target & Trader Joe's, would be a good example of this process. No doubt, they will give an update on Trader Joes that just made its way through the Plan Commission on Monday.

At this particular meeting, Fire Chief Meyers will give a short presentation and answer your questions on the Automatic Aid Agreement with the City of New Berlin that would improve response times for our area. (Response time to our area decreased significantly when the fire station on Moorland was moved to Calhoun Road.)

Aldermen Lisa Mellone and Renee' Lowerr invite you to attend or contact them with your questions, comments, or concerns:

Lisa Mellone (262)-780-0805 or email lisa@betterbrookfield.com

Renee Lowerr (262)-853-9657 or email renee@district7brookfield.com


Be aware that both Lisa Mellone and Renee Lowerr are on the April 3rd ballot. This is very unusual but occurred because Lisa Mellone was required to resign from her Aldermanic post in order to apply for the job of City Clerk. She was then appointed to fill the vacancy. So she must run (unopposed) for the remainder of her term.

Another possible point of confusion on our ballot is that our area's Waukesha County Supervisor--County District 20, Tom Schellinger, is also running for Brookfield District 7 Alderman against Renee Lowerr! So his name appears 2 times on our Brookfield District 7 ballots.

For those of you new to our area, Tom Schellinger was our former Alderman but was defeated in 2006 by Lisa Mellone and defeated again in 2008 by Renee Lowerr. (Schellinger also applied to fill Mellone's vacancy in the fall of 2011 but they selected Mellone.) He is now trying again in 2012 to defeat Lowerr.

So this Info Meeting would also be a good opportunity to learn more about Alderman candidate Renee Lowerr as well as District 7 news.

More on the Lowerr / Schellinger race later.

Come back, Lisa Mellone, District 7 needs you!

Links: Practically Speaking, Fairly Conservative, RandyMelchert, Betterbrookfield, Jay Weber, Vicki McKenna, WisPolitics Quorum Call, Wisconsin Reporter, CNS News, Mark Levin, Breitbart BigGovernment, The Heritage Foundation

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Monday, January 16, 2012

Hope things go well for Target / Trader Joes: Public Hearing Tuesday, Jan. 17, 2012

On a snowy winter's night last Thursday, a group of neighbors, District 7 Aldermen Lisa Mellone and Renee' Lowerr, Mayor Ponto, Community Development Director Dan Ertl, and some representatives from the Ryan Company gathered to discuss the changes the developer is requesting for the Underwood Crossing project.

Ryan Company's retail development director, Tony Barranco, explained the 4 changes to the approved plan and gave the reasons for the requests. All 4 seem very reasonable.

Though I have been in favor of the Target anchor store, at the Underwood Crossing Retail Center on Bluemound Road, I was wary when I heard they were requesting higher density.

But my fears were quickly alleviated. The request for the increased density from 35% to 40% is for the Jr. Anchor store adjacent to the Target only, not for the entire project. If you look at the drawing, you see the yellow is the original sizing, the red the requested size.

In fact, the density or Floor Area Ratio--F.A.R. (proportion of building structure to overall area) is well below the 30% standard. Underwood Crossing was approved at 16. If the increase in density for the Jr. Anchor is approved, it would be 17.2. If you notice the out buildings to the north, the Trader Joe's in right corner is now larger, but the center building is about half its original size. The bank to the west is smaller. (My adjustments in red are NOT to scale, and not yet approved, it is just so you get an idea of what they are asking for.)

The Jr. Anchor (still undisclosed but is some sort of home product store), is asking for an additional 5,900 square feet to be used mostly for merchandise storage, not retail floor. The additional space would be added to the east side of the building, with the majority to the back (loading area).

The other major issue is the request to increase the overall height of the light poles from 20' to 25'. Brookfield's standard is 20 feet. Here a 5' increase in pole height would result in 11 fewer light poles and less energy consumption. From what I could tell from the renderings Tony Barracano showed, the light pool would remain the same--in other words, here, they can do more with less. Because of the topography, the neighborhood is at a higher elevation than the retail center; the 5 foot increase shouldn't create a problem for the neighbors.

A 3rd request is to add Trader Joe's name to the monument sign on Bluemound. To me, Trader Joe's is the MAJOR attraction here. Target may be the largest anchor store, but Trader Joe's is the real star. Motorists should be able to see at a glance where the Trader Joe's entrance is. Trader Joe's logo is just their name in big red letters. It should go nicely with the Target. Ryan Company is not asking for a larger sign, just that Trader Joe's name be added.

I don't know if people realize what a feather in Brookfield's cap a Trader Joe's is for us. I know I have been wishing for one for some time. Evidently, Dan Ertl has been wooing them since they entered the Milwaukee market at Bay Shore.

Currently, that is the only Trader Joe's, and it is in a congested parking lot that is an accident waiting to happen. Still, people travel from more than 25 miles away just to shop at Bay Shore's Trader Joe's. I think we can safely conclude Brookfield's Trader Joe's will increase the success of every retailer located at Underwood Crossing. The least we can do is put their name on the sign!

The last item needing approval regards the berm. Initially, the berm's vegetation was not to be touched by the developer, but a section had to be cleared to connect to water. When the neighborhood saw how much better the berm looked after Ryan Co. restored the plantings with mixed evergreens, they wanted to see additional evergreen plantings incorporated into the berm. The neighbors are asking that undesirable trees such as Buckthorn and Box Alder be removed, and that Ryan replace with a variety of evergreens. They are willing to do this if they are granted the 25' light pole height variance. Ryan figures the money saved by using 11 fewer but taller poles would help pay for the $40,000+ additional evergreens to the original plan.

Bottom line: It is a case of give and take. From what I hear, Ryan Co. has been very receptive to the requests of the neighborhood. They helped clean up the former Quebecor site. They created a development that comes in well under the zoning FAR.

Their requests do not seem out of line to me for what we are getting. I hope it goes well for them with the Plan Commission and Common Council. Share your opinions at Brookfield City Hall Common Council Chambers Tuesday, January 17th at 7:45pm.

Submit your comments before the next Plan Commission meeting on Monday, January 23, 2012: I asked Alderman Mellone if comments could be emailed in, as we have in the past. She said yes. Send your comments to Alderman Lisa Mellone: lisa@betterbrookfield.com , Alderman Renee' Lowerr: renee@district7brookfield.com , Dan Ertl: ertl@ci.brookfield.wi.us and/or Mayor Steve Ponto: ponto@ci.brookfield.wi.us . After the Jan. 23rd Plan Commission meeting (if all goes well), Underwood Crossing Retail Center PDD goes before the Common Council for approval on February 7th. We are almost finished, but Dan Ertl informs me there would still be a "modest amendment to the project development agreement at a subsequent meeting".


Brookfield considers changes to development plan in advance of Trader Joe's Dec. 14, 2011
Public Hearing Notice

Past Posts: A Whole Lotta Diggin' Goin' On in SE Brookfield Aug. 24, 2011
Brookfield's proposed Target Store Public Hearing: Dec. 7, 7:45pm, UPDATE and maps Dec. 7, 2010
Can it be? A Target in Brookfield? How about a Trader Joe's too? March 12, 2010
In Praise of Aldi's AND Trader Joe's: Wish We Had Both! June 4, 2008



Links: Practically Speaking, Fairly Conservative, RandyMelchert, Betterbrookfield, Jay Weber, Vicki McKenna, WisPolitics Quorum Call, CNS News, Mark Levin, Breitbart BigGovernment, The Heritage Foundation

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Wednesday, August 24, 2011

A Whole Lotta Diggin' Goin' On in SE Brookfield


If you haven't had occasion to travel on Bluemound Road on Brookfield's southeast side lately, you might not know that there's A Whole Lotta Diggin' Goin' On down here!

If traveling from east to west, the former Quebecor site is getting its clean up in preparation for Underwood Crossing, where the Target store slated for opening in fall of 2012. (The dirt heap has grown considerably since I snapped this pic in July.)

If you recall, there was a mixed use plan for the site proposed back in 2007. This included apartments and lots of small shops.



Next stop: the intersection of Bluemound and Elm Grove Roads. Here the DOT is carving out new right turn lanes on both northbound and southbound Elm Grove Road and improving the turn lane into Bishop's Woods from Bluemound. I pity the first home on the southeast corner. It is a relatively new home, where the reality of a busy Elm Grove Road just hit a little closer to home.






Saving the best, or maybe I should say biggest for last, the intersection of Sunnyslope Road and Bluemound gets yet another major redo. This time, new right turn lanes are carved out--literally--from the Bishop's Woods office park.

For weeks, we didn't quite know what they were up to, but now it is clear: they excavated the hill to widen Sunnyslope. This new arrangement requires a sizable retaining wall.

Longtime residents in the area will remember they drastically altered this intersection once before. That time they lowered the elevation of the hill, in an effort to level out Bluemound Road at the intersection.

Since the diggin' continues on into Wauwatosa, motorists just might want to avoid the area from Moorland Rd. to Hwy 100 completely until late November 2011, when they hope to be finished. And the price tag? $11.6 million out of our State and Federal pockets, and I am thinking a bit from local Elm Grove (?) pockets too for the new north side of Bluemound sidewalk.


Past Posts: Can it be? A Target in Brookfield? How about a Trader Joe's too?
Brookfield's proposed Target Store Public Hearing

Links: Practically Speaking, Fairly Conservative, RandyMelchert, Betterbrookfield, Jay Weber, Vicki McKenna, CNS News, Mark Levin, Breitbart BigGovernment, The Heritage Foundation


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Monday, December 06, 2010

Brookfield's proposed Target Store PUBLIC HEARING: Dec. 7, 7:45pm, UPDATE & maps

Would you want to help non-resident drivers cut through your neighborhood, just so they could get to a new proposed shopping center without using your closest busy main streets? Of course not.

Yet the Plan Commission and our City is doing just that with the new Target store proposal for the former Quebecor site on Bluemound, at the Brookfield/Wauwatosa border.
Take a look.

The planners are promoting an additional, unnecessary, new street access point, running east/west from Columbia Blvd, (a purely residential street) to (and through) the new shopping center, when there is already adequate access from Bluemound Road!

And why are they pushing this? One reason is for people who might be playing baseball at Krueger Park, who MIGHT want to go to the new Target store after a game. They argue they need an easy way to get there from the park. (Rendering is from Ryan Co., the developer.)

So our planners, and some of the Aldermen on the Common Council, are willing to subject a quiet, single family, residential neighborhood to cut through traffic from the south, for all those who want to avoid the Bluemound and Elm Grove Road intersection. This would include Target Store bound traffic from Greenfield Ave to the south.

Who doesn't want this? Obviously, the neighborhood! But also the developer, Ryan Company.

It is my understanding that Ryan wants something that more closely resembles my cut-and-past efforts pictured here. Yellow indicates existing streets, orange would be new access with arterial lights on Bluemound. (Thanks to MapQuest satellite view and Ryan's rendering.)

Note that Columbia Blvd. does connect to Krueger Park. It would be very simple for those baseball players (who might want to shop after a game) to drive north on Columbia, turn right on Bluemound, travel 300 feet
east to the new Target entrance, turn right, drive in and park.

As for the neighborhood itself, there are Greenway Trail connections for walking and biking there and from my neighborhood south of I-94. This system would also connect to the Trails in Wauwatosa. So there is pedestrian and bike access without using Bluemound Road.

This Public Hearing is primarily to change the LAND USE from Mixed to Retail. Remember the original plan was for high density housing? Translate: apartments. Believe me, Brookfield and the neighborhood is far better off with this being purely retail / business such as the Target, a restaurants and a bank. Brookfield doesn't need more apartments or condos that do not contribute enough in tax revenue to support the schools or services they use.

I might remind our new Mayor Ponto that he told me he had a strong desire to protect the single family home's property values. I would like to see Mayor Ponto take a leadership role in this and protect this neighborhood from this unwanted and unnecessary intrusion.

Please help your fellow Brookfield residents preserve their neighborhood from unwanted non-neighborhood related traffic by commenting tonight at the Common Council Public Hearing or emailing your comments to Lisa@betterbrookfield.com (She will forward them.) The Council will vote on this December 21st.

My Aldermen Lisa Mellone and Renee' Lowerr sent the following information in an email:
"
Proposed Target Store update:

"This Tuesday, December 7th at 7:45 p.m. in the Council Chambers at city hall, there will be a Public Hearing* (resident opportunity to provide public input) for a proposed land use amendment to city master and neighborhood Plans (details attached). This is the first step in the process to allow for the construction of a Target store on the site of the vacant Quebecor printing plant by Bluemound Rd. and 124th St.

"Taken from the Common Council Agenda:

7:45 p.m. - Public Hearing: Request of Ryan Companies US, Inc., 50 S.

Tenth Street, Suite 300, Minneapolis, MN 55403-2012, to amend the

City of Brookfield 2035 Comprehensive Plan and the 124th Street and

Bluemound Road Neighborhood Plan. These plan amendments would be

required to accommodate a proposed multi-tenant commercial

redevelopment at the former Quebecor property located at 12821 W.

Bluemound Road.

The Council will be asked to vote on the land use plan amendment on December 21st. This is not a vote on zoning, but a vote on land use. The rezoning process would begin early in 2011 and would include a second public hearing followed by a subsequent Plan Commission/ Council vote.

*Now is the time to voice your opinions on this project to the Council. We know there are mixed views around the immediate neighborhood (Columbia Gardens) on this proposal vs. the vacant Quebecor that now exists. However, there seems to be strong support in that neighborhood for NO CONNECTIONS TO COLUMBIA BLVD. when this site IS developed. It is important to these residents to keep cut thru traffic intrusion off of their narrow and hilly streets. We support that view point wholeheartedly and with vigor. Also, the developer does not favor a connection as there will already be 2 signalized connections straight to Bluemound Road to serve the development. Some Plan Commissioners and Council members feel differently and favor that connecti0on. Please consider making a statement at the Public Hearing or writing an email at a minimum. You can [email me] and I will forward to appropriate officials."

Target Plan Amendments 12-7-10
Download


Past Post: Can it be? A Target in Brookfield? How about Trader Joes too? (with photos)

Links: Practically Speaking, Betterbrookfield, RandyMelchert, Jay Weber, Vicki McKenna, The Right View Wisconsin, CNS News, Mark Levin, Breitbart BigGovernment, The Heritage Foundation

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Wednesday, October 20, 2010

District 7 residents: Information Meeting Thursday, Oct 21

From my 2 Aldermen, Lisa Mellone and Renee Lowerr: There is a District 7 Information Meeting this Thursday at City Hall Council Chambers, from 7 - 8pm. (District 7 covers the southeast corner of Brookfield.)

They hold these meetings several times a year and are your opportunity to ask questions, discuss your concerns, and talk about your ideas for our city. Some of the current topics are the
Target Store proposal, Train Station, and the 2011 budget.

Since the election is less than 2 weeks away, remember we no longer vote at Heritage Christian School, but instead must go to St. Lukes Catholic Church on Greenfield Avenue and Davidson Road, west of our district.

Related Past Posts: Is a Target on Bluemound & 124th to be or not to be?
So thankful the Brookfield train station question has been delayed
Email Aldermen & More re: Brookfield train station
Stop the Obama & Doyle waste-of-money train
Quebecor Target Store at Plan Commission tonight
Can it be? A Target in Brookfield? How about Trader Joes too?


Links: Practically Speaking, Betterbrookfield, RandyMelchert, Jay Weber, Vicki McKenna, The Right View Wisconsin, CNS News, Mark Levin, Breitbart BigGovernment, The Heritage Foundation

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Wednesday, October 13, 2010

Need a job? Try Brookfield's new ParkSide23 restaurant

While shopping at Angelina's Deli, my favorite Italian food store on this side of town, I noticed some construction workers across the street at the former Pilgrim Square.

Wow, something is finally going in at the vacant Sticks and Stones restaurant, just south of Dixon Elementary School, on North Avenue. There were also 2 big lime green HELP WANTED signs. I wonder what is going in there?

As I checked out at Angelina's, I asked the sales lady if she knew. She replied, Well, the workers who come in here say it is a new Eddie Martini's.

Oh, I said--a little puzzled, that is interesting since the Eddie Martini's isn't all that far from here.

Yes, but they are really doing well, she replied.

The HELP WANTED signs in front stated APPLY IN PERSON, MONDAY - FRIDAY, 9 -4 PM PARKSIDE 23

Hmm, no mention of Eddie's on the sign?

Once home, I Googled a bit and found that ParkSide 23 is indeed owned by the same parent company as Eddie's, the De Rosa Corporation. This is also the same company that owned the former Sticks & Stones restaurant, that has been empty for more than 3 years. (They also own The Chancery chain.)

That info was supplied by Carol Deptolla, the Milwaukee Journal Sentinel food critic in an allbusiness piece, Casual eatery to open in Brookfield, Aug. 13, 2010.

Unlike Eddie Martini's, ParkSide23 will be casual. I read on to discover Brookfield's Common Council approved "plans that include outdoor seating for the restaurant, at 2300 Pilgrim Square Drive, and a garden to supply produce for the restaurant - a hint, perhaps, at the restaurant's format."

That all sounded good to me. Since my family is always looking for a good restaurant, maybe ParkSide23 will become our favorite Sunday lunch spot after church?

Eddie Martini's has a very good reputation, but dinner there is just too pricey for me. (I tend to lose my appetite once the entree price-tag goes above $20--even for a special occasion.) Hopefully ParkSide23 will offer excellent food at a more affordable price. I wish them well and much success to you too if you are applying for a job!

Links: Practically Speaking, Betterbrookfield, RandyMelchert, Jay Weber, Vicki McKenna, The Right View Wisconsin, CNS News, Mark Levin, Breitbart BigGovernment, The Heritage Foundation

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